Geology & Petrology the leading way to better frac design

Well completion accounts for approximately 60% of the cost of a well, and it typically uses a geometric design that completely ignores the well’s geology. Engineers simply don’t have the tools, or the time, to incorporate geologic insights into their completion designs. Many geologists have begun questioning whether their expertise was outdated in this era of high-speed pad wells; whether they were going the way of the dinosaur. Nothing could be further from the truth, now that there is a tool that leverages your valuable insight.

DeepData leverages all of your curves, cutting analysis, and expertise, to design well stimulation that reduces costs and increases production. It presents your data and insights in a way that is easily and quickly incorporated into the physical design and the treatment of each stage. Now you can collaborate with your completion engineers to significantly increase your well economics and your company’s profits.



  • Optimized for Each Well’s Geology
  • Group Similar Rock in Stages
  • Pick Your Perfs by Geology
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Geo-Aware Design Optimization

DeepData is designed to enable geologists and engineers to collaborate on completion design, while reducing the design time. Reducing design time is critical, because this is the primary argument against engineered, or geo-aware, completions. The completion engineer has limited time to design each well, and a geometric design–where every stage is the same and you use one pump schedule–is the only option…until now. DeepData customers report that completion design times are actually 50%-75% faster than geometric designs using Excel.

DeepData incorporates your geologic insight in a variety of ways. You start by loading curves (LAS files) for each well. Then you define ColorBands™ turning those busy curves into actionable insights or groupings of rock.

There are a number of ways to optimize your completion designs that will make significant improvements in well economics by both reducing costs and increasing production. All of these optimizations are driven by designing your completion based on the rock along your lateral. Here are just a few examples:


Chose any curve (.LAS file) and DeepData will shift your clusters to target the optimal locations to hit the best rock. It doesn’t matter whether you use Gamma Ray, Drill bit geomechanics, cutting analysis, anything. You set the constraints and the target and DeepData automes the rest.


Machine Learning enables us to correlate rock properties, physical design, treatment and results. Running all of this data through machine learning will soon drive continuous optimization.

DeepData provides the option to automatically design your stages to group similar rock. This enables a more uniform frac. For example, if a stage combines both brittle and ductile rock, the ductile rock won’t fracture (without expensive diverter), thereby reducing the efficiency of your stimulation.


DeepData’s patent pending process enables you to define rock quality from any combination of data. Then you can apply physical designs and pump schedules accordingly. For example you might define rocks types as: small, medium and large. When you are out of zone or in poor rock, you might reduce proppant loads by 30%, while boosting it 20% in high-quality rock. This alone can boost production while significantly reducing costs. You can apply allsorts of strategies like this, being as aggressive or conservative as you want to be.


The upstream E&P business is evolving along the same trajectory as automobiles. Initially all cars were custom built by hand. Then Henry Ford introduced the era of mass manufacturing, where every car was the exact same. You may have heard Henry Ford’s famous line: “Any customer can have a car painted any color that he wants so long as it is black.” Then the car business transitioned to mass customization, where each car could be tailored to customer demands. The upstream E&P business is currently in the mass manufacturing mode, with geometric completion design. DeepData is a tool that ushers you into the next phase, mass customization, where every well is optimized based on the rock properties of that unique well.

“ Using analytics to double output, thus cutting oil costs in half, means that shale break-even costs would drop to $5 per barrel–$25 per barrel. America’s shale fields would then be competitive in volume and in price with Saudi Arabia’s vaunted ultralow-cost oil fields.”

– Mark Mills, Author


“Our neighbors were emulating our completion designs, now each design is unique to that well.”
Mark Frye
Completions & Production Engineer - Sequitur

Return on Investment (ROI)

DeepData’s model is simple: Operators pay per well for a 5-year license for the Completion Design module. It includes as many users as you want at no charge. You can even invite your service providers to load data for you. This fee goes on the AFE, so the cost is shared by your NonOps.

This cost is quickly dwarfed by your ROI. The design efficiency alone pays for the license. When you consider that just a few small design wins, such as skipping out of zone segments, reducing proppant in sections with poor rock, and more the return is huge. These are the low-hanging fruit and they alone can give you a 1,500% ROI on your first well. That only addresses the cost side of the equation. Grouping similar rock for more uniform fractures, targeting perf clusters in better rock, these simple and automated actions can result in a huge ROI.

Zero-Risk Guarantee

Our customers regularly tell us that they couldn’t imagine going back to designing wells with a spreadsheet. It’s hard to truly appreciate DeepData until you’ve used it. That’s why we offer a zero-risk guarantee. Use DeepData to design wells for 30-days, and if it isn’t everything we say it is, cancel it and we won’t bill you for the trial. No risk, no worries.
Using DeepData couldn’t be more simple: there’s no software to install, there’s no limit on the number of users, no upfront payment, just sign a MSA and start using it. We provide initial templates for stage design and pump schedules, making it easy to experience the power and ease of the system. Then you can tune our templates or upload your own, and you’ll be designing wells with lower costs and better production in minutes.